Microchipping is an essential part of responsible dog ownership.
No one expects their dog to go missing, but if it happens to you, how do you maximize your chances of finding them?
As a responsible dog owner, ensuring your pet’s safety is a top priority. Whether you're learning puppy care basics or maintaining a routine for an older dog, one of the most effective yet often overlooked methods of dog health care is microchipping. This simple, inexpensive procedure could mean the difference between losing your dog forever and being reunited quickly.
“Microchipping is a small price to pay for the peace of mind that your pet has permanent identification.” – Dr. Marty Becker, Veterinarian & Pet Advocate
While collars and tags can fall off or become damaged, a microchip provides permanent identification, making it an essential element in canine health and wellness.
What is a microchip and how does it work?
A microchip is a tiny electronic chip, about the size of a grain of rice, implanted under your dog’s skin, usually between the shoulder blades. It is a radio frequency identification device (RFID). Each chip carries a unique ID number linked to your contact information in a national pet registry. If a dog gets found, a vet or a shelter employee uses an RFID scanner to attempt to identify the dog. If the dog is microchipped, the scanner reads the data on the microchip as it passes over it, allowing the organization to contact the pet owner.
Important note: Microchips are not GPS trackers. They don’t provide real-time location tracking but serve as a permanent form of identification that cannot be lost, removed, or altered.
Microchipping offers peace of mind and increases the chances of lost pets making it back home. If you're new to puppy ownership or have had dogs for years, making sure your pet has permanent identification is one of the most responsible steps you can take.
Why microchipping is a must for responsible dog ownership
Increased chances of reuniting with a lost pet
According to the American Veterinary Medical Association (AVMA), microchipped dogs are returned to their owners 52.2% of the time, compared to only 21.9% for non-microchipped dogs.

A permanent and reliable form of identification
Unlike collars and tags, which can break or fall off, a microchip stays with your dog for life.
“Collars and tags can fall off, but a microchip is a lifetime form of identification that every pet should have.” – Dr. Emily Weiss, VP of Shelter Research, ASPCA
A simple, painless, and cost-effective procedure
The implantation process takes only a few seconds and causes no more discomfort than a routine vaccination. The cost is typically $25-$50, a small price to pay for your pet’s security.
Required or recommended in many areas
Some regions legally require microchipping for pet registration. Organizations like the AKC and ASPCA strongly advocate microchipping as a standard part of puppy care basics.
Helps prevent pet theft and ownership disputes
If a stolen dog is found, a microchip provides undeniable proof of ownership. According to the Humane Society of the United States, microchipping is one of the most effective ways to prevent pet theft and disputes over ownership, particularly among high-value dog breeds.
The microchipping process: what to expect
- A veterinarian implants the microchip under your dog’s skin using a syringe.
- The procedure is quick and virtually painless, similar to getting a vaccination.
- Once implanted, register your contact information with the chip provider’s database.
- If you move or change phone numbers, update your microchip registry immediately.
Pro tip: Only 6 in 10 pet microchips are properly registered—make sure yours is up to date! (Source: AVMA)
Addressing common microchip myths
Does a microchip track my dog’s location?
No, microchips are NOT GPS devices. They store only an ID number linked to the owner’s contact details.
“The key to microchipping is proper registration—without it, the chip is just a number with no way to trace the owner.” – Dr. Linda Lord, Veterinary Epidemiologist
Does microchipping hurt my dog?
No, the procedure is as painless as a vaccine shot and takes only seconds.
Is microchipping dangerous?
Side effects are rare. In some cases, a microchip might move slightly under the skin but does not harm the dog.
Microchipping vs. GPS trackers
Both microchips and GPS trackers help keep your dog safe, but they serve different purposes. A microchip provides permanent identification, ensuring that if your lost pet is found, they can be linked back to you. It requires no batteries and works anywhere, making it a one-time, low-cost solution. However, it does not track your dog's real-time location.
A GPS tracker, on the other hand, allows you to monitor your dog’s movements in real time, which is useful if your dog is prone to wandering. However, GPS trackers require regular charging, depend on a cellular signal, and often have ongoing subscription costs. For the best protection, using both a microchip for permanent ID and a GPS tracker for real-time location tracking is the smartest approach. If you have to choose one or the other, definitely choose microchipping.
Do microchips expire or “go bad”? Will I have to re-chip my dog?
A microchip is a radio frequency identification device (RFID). It doesn’t use batteries, is not mechanical, and is not subjected to any wear and tear. It will usually last for the life of your pet. It is very rare for microchips to fail, but it does happen sometimes. Typically, it’s due to the microchip migrating to another area in the body where it’s difficult to read, in which case you may decide to re-chip. Keep in mind though, adding a second microchip can be a headache because you will have to register it and may possibly need to maintain both registrations.
How Devil Dog Pet Co. supports responsible dog ownership
At Devil Dog Pet Co., the commitment to extreme ownership means taking full responsibility for a dog’s safety, training, and well-being. Microchipping is just one piece of the puzzle:
- At Devil Dog Pet Co. we are working to educate dog owners on best dog ownership practices.
- We provide high-quality, natural dog chews that support a dog’s health and mental stimulation.
- Responsible ownership is considered a lifelong commitment, not just when it’s convenient.
So, should you microchip your dog?
Absolutely.
Microchipping is a quick, affordable, and permanent way to protect your furry companion. It’s one of the simplest steps you can take to make sure your dog always has a way home.
Be proactive. Be responsible. Take the first step in responsible pet ownership—microchip your dog today.
Ready to take your dog's care to the next level? Devil Dog Pet Co. offers all-natural chews that are perfect for training rewards and promoting long-term health. These premium chews provide both mental stimulation and dental benefits, ensuring a happy and healthy pup. Explore their selection today!